Frangelico is the modern, commercial echo of Hazel’s long cultural life; a sweet hazelnut liqueur from Piedmont, wrapped in a bottle shaped like a friar. The packaging leans hard into invented monastic folklore: a hermit monk named Fra Angelico, wild hazelnuts gathered in the hills, secret recipes whispered through centuries. None of it is historically solid, but the story stuck, and the bottle became a kind of kitsch icon: part medieval costume, part pancake‑syrup silhouette, complete with a knotted cord around the waist. It’s Hazel as branding myth: a tree with deep roots in European craft and ritual, repackaged for the modern bar shelf.